Beiben Signs Deal with Cuba on Exporting 197 Engineering Vehicles
Recently, Beiben Heavy-duty Automobile Group announced that Beiben had won a bid to supply 197 units of construction vehicles to Cuba. This is said to be the heaviest order from Cuba in 2017 with respect to both volume and sum of money and finally obtained by Beiben, which will benefit a lot from it.
Why could Beiben stand out and win the bid? Beiben responsed with the following three advantages in Cuba market on a basis of an objective analysis and generalization. First, there were already thousands of Beiben heavy-duty truck operating in local logistics market, especially those used for natural disaster, have all been highly recognized by Cuba authorities for their excellent performance. Second, Beiben has been committing to explore Cuba market and establish a long-term good partnership with customers. Third, Beiben truck has evidently advantages in product quality and price. Before then, Beiben project team has worked closely with NORINCO Company on improving cost-efficiency, carrying capacity, reliability, fuel consumption and noise to address the needs of customer and finally win the bid.
While focusing on current operation, Beiben adheres to the market- and issue-oriented principle, constantly promotes system and capability construction and makes scientific development blueprint. In 2017, It has made evident progress in all fields, with total export deal reached over 2200 units, up 40% year-on-year, export sales exceeded 2000 units, up 33% year-on-year, setting a further foundation for the upcoming 2018.
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