Brand Value of Linglong Reached a New High with 37.808 Billion RMB
On June 20, 2018, the World Brand Lab released its list of China's 500 Most Valuable Brands in Beijing. Linglong Tire’s brand value reached 37.808 billion RMB, ranking No.117 in this list.
In recent years, Linglong’s brand value has been increasing through Linglong’s continuous efforts. By mastering the core technology and accelerating R&D innovation, the company has already had the capability of participating in the global market competition in terms of product quality and performance. Meanwhile, its international brand image is improved through advertising on CCTV and large-scale international and domestic airports, participating in global well-known tireexhibitions and building global brand image shops.
Sports marketing plays an important role in brand promotion. Since Linglong established Chinese first women's racing team, it has already sponsored Brisbane Roar FC, Ratchaburi F.C., Bulgarian mountaineering team, VfL Wolfsburg and Juventus. Besides, Linglong also sponsored China Truck Racing Championship and China Grand Rally.
With excellent brand marketing, the brand value of Linglong Tire has increased year after year withcontinuously rising ranking, which has proved that Linglong has great power in brand marketing. (www.chinatrucks.com)
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