SINOTRUK FY2018 Sales Revenue Hits the ¥100 Billion Mark
Chinese leading truck manufacturer Sinotruck saw its sales revenue to break¥100 billion this year, up 14% from last year according to the company. Up to now, more than 300,000 units of SINOTRUK trucks have been sold this year, of which 36,300 units have been exported abroad, about half of Chinese exports.
SINOTRUK has been setting “customer satisfaction is our highest priority” as the corporate mission and values. By constanly innovating its marketing idea and building efficient network, a marketing mode combined with strategic and series has been formed.
For users, SINOTRUK has improved its service from passive service to active service, from “24/7, all-around service and comprehensive service to “non stop service” to eliminate customers concern about travelling.
To promote its brand, SINOTRUK has organized a truck Championship for the 3rd year in a row. This year up to 5283 participants join in the event which gets attention from thousands of thousands people on the spot and online.
SINOTRUK made it a corporate strategy to go global as early as 2004, and have been China's largest heavy truck exporter for 14 years in a row. Sinotruk has offices in some 70 countries and is selling its trucks to around 116 countries and regions. Thanks to rising demand in Africa and countries involved in the Belt and Road Initiative, it had received orders of heavy trucks from 42 countries alongside.
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