Shanghai auto show gains global attention amid slump

At the beginning of 2009, a series of policies were issued. In the first quarter, the car output and sales volume reached 2,567,600 sets and 2,678,800 sets, 1.91 percent and 3.88 percent up respectively. The auto market has an obvious tendency to warm up again after a cold spell, and at this time, many people predict that the Auto Shanghai 2009 will add another fire to the auto market. Anyway, the Auto Shanghai 2009 which is to be held on April 22-28 will be definitely unique.

Due to the current economic situation, the Auto Shanghai 2009 will be quite different. Since the beginning of 2009, the crisis of the three major American auto companies is deepened. The depressed international auto shows in Detroit and Geneva made people feel the hard developing situation of the international auto industry deeper. However, the domestic auto sales volume keeps rising, inventory of car makers decrease to the lowest point in recent years. Such good news doubles the appeal of the Chinese auto market.

The organizer revealed that the Auto Shanghai 2009 would expand its scale again. This time, the expo will take up all the 11 indoor exhibition halls of Shanghai New International Expo Center (SNIEC), as well as 9 outdoor temporary exhibition halls and outdoor floors with a total scale more than 170,000 square meters, over 20 percent larger than the last time. Around 1500 companies from 25 countries and regions will attend the expo. Germany, Spain, Mexico, Japan, and Korea will attend the parts and accessories exhibition in the form of national exhibition group.

Another group of statistical data attracted the attention of our correspondent. As learned, in the exhibition areas for multinational companies, Volkswagen occupies an area of 3000 square meters; Mercedes Benz occupies over 2500 square meters, 600 square meters larger than the last time; BMW occupies 2500 square meters, 500 square meters larger than the last time; Porsche expands its exhibition area from 500 square meters to over 1000 square meters, which is almost doubled. It is said where the market is, where the auto show is. Under the condition that some occidental auto shows are cold and lonesome and multinational companies are absent from them or attend them with low key, enthusiasm of major international car makers show on the Auto Shanghai 2009 even show the charisma of the Chinese market.

Recently, insiders made comments several times that Auto Shanghai 2009 would not only be a single expo, its success would mark the strength and confidence of the Chinese and international auto industry, and it would be an active measure to deal with the current international economic situation.

Just because it is a stage to show strength and confidence, people hope even to see the confidence in China's independent brands. After all, the Chinese auto industry should support itself by its independent brands. In deed, on Auto Shanghai 2009, China's independent brands will present themselves quite different from before.

At this time, the six major auto manufacturers as FAW, SAIC, Dongfeng, Chana, GAIC, BAW will gather for the first time at the Auto Shanghai 2009 and launch their cars with independent brands, which are independently developed by them or have been put to mass production. Dongfeng Motor Corporation (DFMC), which has been absent from the Auto Shanghai for two successive times, and FAW, which was absent from the Auto Shanghai last time, will attend the show with the scale of 2500 square meters and 2300 square meters respectively. Dongfeng's first passenger car with independent brand will debut at the show, and this is the first time for Dongfeng's passenger cars and commercial cars to attend the Auto Shanghai simultaneously. As the host, SAIC will exhibit 90 new car types of its 8 complete car enterprises, and over 160 parts and accessories products of its 20-odd major parts companies.

Chana, which made great success in the first quarter of 2009, will attend the show with a scale of 1500 square meters and launch two independent conception cars. GAIC and BAW will both be at the Auto Shanghai 2009 with a scale of 1200 square meters for the first time.

Auto Shanghai 2009 is a stage to show the confidence of the auto industry. But as it is still an auto show, the permanent theme is new cars and new technologies.

Compared with the 5 new car types at the last show, much more new car types will be launched at the Auto Shanghai 2009 for the first time. According to statistics, there will be 13 new car types. Many car types will come to the Auto Shanghai 2009 to make their debut in Asia, such as GE's new generation Buick LaCROSSE and new generation Cadillac SRX, Audi's super sports car R8 5.2 FSI quattro and high-performance cabriolet coupe S5, Peugeot's GT HEV conception car RC HYbrid4 with 4 gates and 4 seats, Rolls-Royce's latest trial car 200EX, etc.

Besides these debut cars, many new car types close to the market will also become key points of the audience's attention. Chana-Mazda launched two new cars Mazda2 1.5L ultra-value edition and Mazda3 1.6L skylight edition in early April. Chana's independent new car Yuexiang was launched on the market not long ago. These new cars will also be on the international auto show for the first time. Shanghai Volkswagen Skoda's new Grade B car Superb which is to be on the market within 2009, Dongfeng Yueda Kia Forte and Chana Yuexiang hatchback will all present themselves at the Auto Shanghai 2009.

Auto Shanghai 2009 is just in time. With the aid of the opportunity of the market confidence recovery, it has prepared the "stage", waiting for the excellent show to begin silently.

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