Volvo Trucks Family Day promotes eco-awareness

www.chinatrucks.com: The 2011 Volvo Trucks Fuelwatch Competition Final Award Ceremony was held at The Place in Beijing on August 27, along with the Volvo Trucks Family Day carnival-themed ”Environmental Protection” drive.  During the event, Volvo Trucks officially announced that Chinese customers now are welcome to order trucks equipped with Volvo’s state-of-the art Euro IV engines. This industry-first announcement yet again emphasizes Volvo Trucks’ commitment to China – to promote a healthy and sustainable development of the Chinese transport and logistics industry.

Unveiling Euro IV engines

Volvo Trucks is the first commercial vehicle company to conduct such an event to popularise advanced technology and product, including energy-saving and hybrid technology. In addition, fuel-efficient driving and the concept of environmental care were also promoted amongst drivers and logistics companies.

The Volvo Trucks Fuelwatch Competition advances drivers’ skills and supports them to achieve optimum fuel consumption, thereby allowing customers to improve efficiency and strengthen their economic returns. Since its debut in 2009, the Volvo Trucks Fuelwatch Competition has been widely recognized across the Chinese truck industry for its energy-saving efforts and humanitarian care for drivers.

Eric Labat - President, Volvo Trucks China

This year, the Volvo Trucks Fuelwatch Competition reached a record level of participation.  In the past five months, almost one thousand drivers from around the country were involved in more than 40 training programmes.  Peng Chunlei from Beijing Botong Meida Logistics Ltd. won the championship and will represent China in the world championships in Sweden which this year will be held on October. 

As one of the core values of Volvo Trucks, environmental care and the importance of the same is the lasting message of this event. Volvo Trucks not only shared advanced technology with the public, but also called for community efforts for a low-carbon life. Volvo Trucks believe that close connections among individuals, family and society can stimulate an eco-friendly environment and a green community across China.

Volvo Trucks is aware of the environmental impact transportation and logistics can cause and it has made significant efforts in different areas to lead the industry in a more eco-friendly direction, including total transport solutions, driver training programmes and R&D of new-energy products.

As an expert on road transport, Volvo Trucks has adopted a”Total Transportation Solutions” strategy in China since 1999. This is a sophisticated programme to improve the efficiency of logistics, including consulting, maintenance and training.  The promotion and application of eco-friendly technology and concepts are among the solutions. Volvo Trucks is the field leader in the research and development of hybrid and fuel efficiency products, and has achieved good results.  In some developed countries, Volvo Trucks has already started to market Euro IV and V products. With the entry of its Euro IV products in China, Volvo Trucks’ total solutions will gather pace in the market.

Mr. Joachim Rosenberg, President of Volvo (China) Investment Co., Ltd, said at the event that ” Environmental care is one of our three core values at Volvo Trucks and it has been this way for almost 40 years already. We do not shy away from that our industry is a part of the global greenhouse gas issues and therefore it is even more important for us as a company to be part of the solution. When it comes to fuel consumption - for us at Volvo Trucks - every drop counts. During events like this, it is usually the trucks, engines and transmissions that get all the attention and we are of course proud of the fact that we have most efficient vehicles on the market. More importantly, however, we have also created a holistic approach based on the customer’s operations covering big and small ways of achieving fuel savings. This is good for the customer, for the environment and for the society. Our Fuelwatch competition, run for several years now across all major Asian countries, is just one example”.

The event was a journey into experiencing Volvo Trucks culture, showing the public Volvo’s core values of ”Quality, Safety, Environmental Care”, and their connotations. Interactive activities were designed for the public to learn more about the close relationship between trucks and humans regarding safety, the environment and daily life.

Volvo Trucks Drivers Club invites its members and their families to experience the program and to help them better understand drivers’ work and values.  Volvo Trucks wants to spread its green ideas all through society, to form a greater force in environmental protection which will require everybody’s contribution.

Mr. Eric Labat, President of Volvo Trucks in China said” In the last years, we have developped this approach in China and we can proudly say that we are one of the industry leader. Volvo has a very clear strategy, a long-term commitment and high ambitions concerning the booming Chinese market. Our idea is to work with government and transport companies to realize sustainable development in R&D, manufacturing, application, and recycling.  We hope that more and more people will join us as we try to build a brighter future for us all.”

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