Dongfeng Commercial Vehicle Raising Brand Awareness Overseas
www.chinatrucks.com: On the 2014 Beijing International Automotive Exhibition, Dongfeng Commercial Vehicle Co., Ltd. will exhibit the full range of China IV products, demonstrating its strength of technological innovation and energy saving.
In January 2013, Dongfeng Group and Volvo Group established strategic cooperation. Dongfeng Commercial Vehicle joint the Volvo Ocean Race with the exclusively titled "Dongfeng" racing boat, which will set off in October for the world's top sailing event. As an important part of Dongfeng’s global market strategy, this event will enhance the partnerships between the two sides and promote "Dongfeng" brand to become the world renown commercial vehicle brand.
At the very beginning of opening up overseas markets, Dongfeng cares its brand influence as well as its sales. Due to the late star of China's auto industry, overseas markets have already been occupied by European, American and Japanese products. Though in recent years, with the rise of China's auto market, export is increasing, overseas customers still have little awareness is of Chinese brands. By providing quality products and excellent services, Dongfeng Commercial Vehicle emphasizes on its brand influence overseas, striving to raise its brand awareness overseas.
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