XCMG OMSCC Provides Ideas for Its One Belt & One Road Marketing Strategy
www.chinatrucks.com: On March 27, the second meeting of XCMG Overseas Marketing Strategy Consultative Committee (XCMG OMSCC), with the topic of "communication, cooperation and innovation", was held at XCMG headquarters. Over 30 representatives from overseas dealers and XCMG's management got together to discuss issues concerning new directions, new strategies and new approaches for XCMG internationalization under new economic environment.
During its overseas market development process, XCMG has always been responsive to market trends, taken continuous reforms and innovations, and focused on key markets and key products, key projects and key events to seek breakthroughs. In its key markets like Asia, Africa, Latin America, Europe and America, XCMG enhances its traditional sales channels of its key products including cranes, loaders and excavator. New products such as rigs, tower cranes, and heavy trucks have been brought into the market through key events of promotions and sales. Most vigorous strategic push was to bring those new high-value-added heavy-tonnage and big-horsepower products and all-terrain crawler cranes into key overseas markets. In addition, some exclusive promotions were held for their subdivisions, e.g. heavy loaders, mini-loaders, LNG loaders, and rock loaders. Breakthroughs were achieved continuously at high-end overseas markets for 400-, 650- and 1250-ton crawler cranes. Its Asian-highest aerial-platform fire trucks exported in batch. The market share of its rotary drilling rig in Turkey was the highest leaving Liebherr and Bauer behind. The sales of its wide-body dump trucks at the overseas market also kept championing the world.
Facing new opportunities, XCMG will adhere to the "communication, cooperation and win-win" concept, try to share its "new positioning", "new concept" and "new approach" with its dealers and make “new achievements” together on global infrastructure construction courses to make the countries along "One Belt & One Road" a better place.
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