Great Wall Motor Pins Future Growth Hopes on Pickup Trucks
Great Wall Motor, China's largest SUV manufacturer, is shifting its focus to become China's largest and foremost pickup truck brand. Pickup trucks are set to replace sports utility vehicles as the main growth driver in China's automobile market, according to the country's largest producer of SUVs.
Li Ruifeng, vice-president of Great Wall Motor, made the remark at a news conference held to announce the company's new pickup strategy in Baoding, North China's Hebei province, on Sept 28.
His words were echoed by Ning Shuyong, a fellow vice-president and general manager of Great Wall Motor's pickup division.
"Great Wall is poised to improve its annual sales volume for pickups from about 120,000 units to 200,000 units by 2020 and forge itself into China's first pickup brand as well as one of the world's top three," Ning said.
To achieve these goals, the automaker has made medium- and long-term development plans in terms of manufacturing, product portfolio, marketing channels, service and overseas market development.
To amplify its production capacity, Great Wall Motor is building a new plant in Chongqing that is scheduled to go into operation by the end of 2019, according to Ning.
The plant will feature intelligent design and be environmentally friendly, making use of both green materials and energy, Ning said. Green processes will also be adopted and the plant is expected to achieve an automation rate of more than 70 percent.
Once the new plant is operational, the company's pickup division is expected to have an annual capacity of 400,000 units, according to the automaker.
To build its product portfolio, Great Wall Motor plans to launch a diverse range of models in the next three years, meeting different usage requirements such as electrification, off-road motoring, connectivity, touring and modifying.
The company unveiled its new Wingle 7 at the news conference as part of its efforts to meet these commitments. The new model will go on sale by the end of this year.
"Targeting the middle-and high-end pickup market and meeting upgraded and multipurpose usage requirements, the Great Wall Wingle 7 has improved its appearance, intelligent connectivity, security and quality," said Zhang Jiaming, a director of Great Wall Motor's technology center.
In terms of design, the Wingle 7 draws on Great Wall Motor's own WEY, with its stylish appearance, floating display, full-range audio and leather seats.
With advanced connectivity, the Wingle 7 features voice control and multiple online services including music, news and weather reports.
To enhance security, it is equipped with six air-bag restraint systems and an electronic stability program.
Key components and parts have also been sourced from world-renowned suppliers such as Bosch and Autoliv.
According to the automaker, the new model's design and quality are in accordance with EU regulatory requirements, paving the way for the Wingle 7 to be sold in more than 100 countries and regions in future.
For 20 years from 1998 to 2018, Great Wall Motor has ranked first among China's automakers in terms of sales volume of pickup trucks, with a 33 percent market share, according to the automaker.
Li said he was optimistic about the future for pickup trucks in China because of recent consumption upgrades and the country's lifting of restrictions on the vehicles.
In developed markets, such as the United States and Australia, pickup trucks account for more than 15 percent of total sales, according to Li, while in China they represent just 1.3 percent.
This gap in sales represents a huge opportunity for the company, he added. (www.chinatrucks.com)
- Great Wall “P” Series Pickup Launched with“Super Five Star” Program 2019-09-26
- Great Wall Wingle 7EV Makes Its Debut 2019-09-16
- Great Wall Motor's Intelligent Factory to Start Operation 2019-08-30
- Great Wall, Ford Get Ready for Surging Demand for Pickup Trucks in China 2019-03-29
- Great Wall Motors Eyes Global Expansion to Remedy the Slowdown in Chinese Market 2019-03-28
- Great Wall Pickup Leads the Sales in January 2019-02-22
- Greatwall Remains the Top Performer in Pickup Truck Sales for 21 Years 2019-01-30
- Great Wall Began Sales of WINGLE 7 Pickup 2018-11-27
- Great Wall to Increase its Annual Sales Volume to 200,000 Units in 2020 2018-10-09
- Great Wall Introduced a new Powerful Pickup: Wingle 7 2018-07-23
Submit Your Requirements, We Are Always At Your Service.
- The Third China Heavy-duty Truck Bo’ao Forum Held in Hainan
- BYD Rolls Off Its New Energy Sanitation Vehicles in Changsha
- SHACMAN Industrial Park Starts Operation
- JAC and Huawei Signed a Comprehensive Cooperation Framework Agreement
- Dongfeng Commercial Vehicle Attends 2019 China Int'l Heavy-duty Truck Fair
- BYD, Anheuser-busch and Nikola Completes First Zero-emission Beer Delivery
- China's Heavy-duty Truck Sales Continue to Climb in November
- XCMG Signed a Strategic Cooperation Agreement with China Unicom on 5G
- Heavy-duty Trucks Sales Expected to Exceed One Million Units Annually
- FAW Jiefang’s New Production Base Starts Construction in Liuzhou
C&C Trucks Co., Ltd.
C&C Trucks Co , Ltd (C&C Trucks), located in Sanshan Economic Development Zone, Wuhu, Anhui Province, a holding company under China International Marine Containers (Group) Co , Ltd (CIMC), is a large heavy truck enterprise integrating the research and development, production
- Heavy Truck Sales in China Hit New Annual High in 2019
- China Sold 518,700 Units Tractors in November
- China Sold 102,000 Units Heavy-duty Trucks in November
- Dongfeng Medium and Heavy Truck Sales Reached 17,456 Units in November
- China Sold 357,000 Units Commercial Vehicles in October
- Sales of Pickups in Beijing Soared by 539% from January to September
- DFAC Jan-Oct Sales Reached 130,000 Units
- China Oct Heavy Truck Sales Reached 90,000 Units
- China Sold 302,000 Units Trucks in September
- Foton Sold 1,809 Units Heavy-duty Trucks in September