ROWO Dispatches Presents for New Spring
www.chinatrucks.com: At the beginning of a new year, ROWO is busy with sending gifts to users at its marketing activity held between January 1 and March 30 2014.
Presents for New Spring
In 2014, ROWO will promote new products and hold new product introduction conferences for its medium truck and medium engineering truck to keep pace with users’ new demands and solve their difficulties in purchasing trucks. During those events, ROWO will also organize seminars to learn users’ actual demands through a standard procedure and take adjustment on R&D and services accordingly.
In fact, over years, ROWO has been paying great attention to service at the time of guaranteeing product quality. Based on marketing activities it has been pursuing creating value for users. Last year, it launches a 5A grade service which upgrades its service level to a new high. The 5A advocates responding to users’ demand immediately and providing real-time reply and repair as well as spare parts to users.
In experiencing marketing, the business division takes tries in many ways. From online interactive activities, such as mobile weixin and weibo (micro blog), ROWO brings a new experience to users. Offline, multiple marketing activities are held such as product introduction meeting, seminars, visits to plants and truck’s extreme challenge, demonstrating ROWO’s unique charming.
On the principle of customer first, ROWO roughly completes their yearly operation target. In 2014, the business division will bring their advantages into full play and develop key business such as heavy engineering truck, medium truck and Forland Xiaoyun.
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