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SINOTRUK Was Awarded 2024 Most Trusted "National Star of Overseas Expansion”

Date:2024-01-22 Author:Linda Source:www.chinatrucks.com

On January 18, 2024, the 9th DISCOVER TRUST Award Ceremony took place on Jan. 18 in Hefei city, Anhui province, honoring a selection of the finest Chinese truck brands and products over the past 12 months. SINOTRUK was awarded 2024 Most Trusted "National Star of Overseas Expansion” for its excellence performance in overseas market. 

SINOTRUK has topped the export sales of Chinese heavy trucks for 19 consecutive years with a combined market share of over 50%. It is also the first to export 10000 heavy trucks in a single month in China. In the year 2023, it saw its overseas sales volume exceed 130000 units. President Japarov of Kyrgyzstan travelled in person to China to participate in the launching ceremony of the first 1,000 Zhongtong buses.

With the support of dual-power trains, SINOTRUK products are getting an upgrade from the original HOWO-7 NX to T7S TX and T7H MAX. SITRAK, as a high-end brand, has completed the introduction to the overseas market.The proportion of high-end products exported by SINOTRUK was only 2.7% in 2018, but today it has increased to 32%.  The figure reflects that its heavy-duty trucks are constantly developing toward the high end in overseas market.

Secondly, SINOTRUK people are constantly striving to improve their working efficiency. The number of major regions in which its overseas business operates has expanded from 6 to 11, with each regional manager having direct access to the Group's senior leadership. This ensured that it could respond faster and more effectively to customer needs, and shorten the communication time to get information to the head office quickly. SINOTRUK established an information system in 2023 and plans to put it into operation in 2024 to improve the efficiency of information communication. SINOTRUK requires every R&D personnel to go deep into the market and establish a response mechanism to ensure a quick response to the market and a better understanding of customer needs.

Finally, SINOTRUK invests greatly in promoting local development. These include the establishment of a number of parts centers around the world, recruiting high-end overseas talents, expanding overseas financing, setting up overseas product training centers, and even building localized production bases in some high-tariff countries.

It should be noted that in addition to heavy-duty trucks, SINOTRUK will also launch light-duty trucks and new energy trucks to overseas market in the upcoming year.


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