Linglong's Brand Value Increased to Nearly 60 Billion
July 8th, 2021 China -- The (18th) "World Brand Conference" hosted by the World Brand Lab was held in Beijing on June 22. The 2021 "Chinese 500 Most Valuable Brands" list was released. Linglong Tire ranks 113th with a brand value of 59.672 billion yuan, and its brand value has maintained an increase of more than 5 billion yuan for eight consecutive years.
The theme of this year's "World Brand Conference" is " Sustainable Brands Drive Corporate Growth." A joint survey conducted by the World Brand Lab and Superfinance shows that brand value and ESG (environmental, social, and governance) scores are positively correlated, and companies can achieve long-term returns by implementing sustainable development measures.
As a high-quality tire brand, Linglong Tire knows that the value of a brand not only in its commercial value but also in its broad social value. Social value is to give back to consumers, create benefits, train employees, assume social responsibility, etc., that represents the contribution of the enterprise to the whole society, and it is also an important measure to maintain brand recognition.
In 2020, the company will provide consumers with safe and high-quality products through sustainable R&D innovation and quality improvement. While being responsible for the safe travel of consumers, the company will create profits for the company, create benefits for employees, and create value for the society. At the same time, strengthen the R&D of new materials, new technologies, and new formulas, and practice green, energy-saving and sustainable development of the enterprise through constantly exploring of new environmental protection technologies and environmental protection materials.
The implementation of sustainable brand development measures has promoted Linglong to achieve a win-win situation for both economic and social benefits. In 2021, Linglong Tire ranking 12th in the global tire revenue ranking and becoming "the fastest riser".
The "hard" power of the brand is the product, and the "soft" power is the brand power. In the future, Linglong will continue to be attended to the safe travel of consumers, lead the sustainable development of the company, and unite deep and lasting brand strength.
Views:0
- Linglong’s Seventh Domestic Plant to Break Ground in April 2023 2023-01-11
- Linglong Tire Ushered in New Progress in Uzbekistan Technical Service Project 2020-11-26
- JAC Ranks among the Top 50 Chinese Global Brand Builders by Kantar BrandZ 2022-08-01
- Foton's Brand Value Reaches RMB 191,516 Million 2022-07-28
- JAC Ranks Top 40 in "BrandZ Top 50 Global Brands in China in 2021" List 2021-12-23
- SHACMAN's Brand Value Has Broken the RMB¥35 Billion Mark 2021-06-24
- Foton be Listed on the "Top 100 Brand Value List of Chinese Listed Companies" 2021-05-13
- Foton's Brand Value Reached 168.592 Billion RMB 2020-08-07
- Linglong among the List of Asia's 500 Most Influential Brands 2019 2019-08-30
- XCMG Again Took the 1st Place in Construction Machinery Industry 2019-07-19
Submit Your Requirements, We Are Always At Your Service.
- World’s First All-electric Scania Car Transporter Goes into Service
- China’s First Mining Specialized Remote Sensing Satellite Launched
- SINOTRUK Delivers Full Year 2022 Results, Heavy Truck Sales Down 52.50%
- FOTON and Cummins Team up to Build a New Engine Plant in Thailand
- SANY Awarded as 2022 Forbes China TOP 50 Sustainable DEV Industrial Enterprises
- Daimler Trucks and Buses Signs Deal with XCMG Fire Fighting
- FAW Jiefang Sichuan Branch Was Officially Established
- Bus & Truck Expo Set to be Held in May 2023
- Yutong, SCG Signed MoU for Green Mining in Thailand
- CAT Displays Its First Battery Electric Large Mining Truck
- Half Year Review of Commercial Vehicle Sales
- China Exported 63,000 Trucks in May, Up 33% YoY
- Top 10 Best-selling Battery-swapping Heavy Trucks in China in April
- China Exported 158,000 Trucks in Q1, Up 41% YoY
- China’s Truck Exports Grew by 43.8% YoY to 46600 Units in Feb., 2023
- China’s Heavy Truck Sales Rising 29% YOY to 77200 in Feb
- China Exports 567,000 Trucks in 2022, Hitting a New High in a Decade
- China’s Pickup Exports Jumped 65% YOY in 2022
- China's Truck Exports Grew by 42% YOY to 53,000 Units in November
- Heavy Truck Sales in China Fell by 9% YoY to 46000 Units in Nov.