Mercedes' Parent Company Launching an Electric Truck to Rival Tesla
www.chinatrucks.com: Just a month after Tesla CEO Elon Musk said the company was pursuing an electric truck in his "Master Plan, Part Deux," Daimler revealed a stylish one of its own.
During a German trade show for electric vehicles last September, a Daimler trucking unit showed off its eCanter: a light-duty, electric truck that has since undergone over 60,000 kilometers (roughly 37,000 miles) of testing on public streets in Germany and Portugal.
Daimler is launching a limited series production run of the eCanter later this year in Tokyo, Lisbon, and New York. The ultimate goal is to begin mass production in 2019, around the same time Tesla plans to reveal an electric pick-up truck.
Tesla, meanwhile, plans to reveal its semi-truck in September.
"In trucks, of course [Elon Musk's] stepping into it, but we don't see him as someone who is threatening us because you need a whole infrastructure," Marc Llistosella, Head of Daimler Trucks Asia, told Business Insider. "You need dealerships, you need infrastructure, you need maintenance."
"It's not so easy like a consumer good, it's an industrial good, so it will be very difficult for him," he continued.
'The game is just starting'
An inside shot of the Urban eTruck, an electric truck being developed by Mercedes-Benz Trucks. DaimlerThe move is a natural progression for a company that has sought to diversify its portfolio with investments in trucking since the early 2000s. Daimler's truck unit now oversees four different brands: Mercedes-Benz Trucks, Freightliner Trucks, Mitsubishi FUSO, Western Star, and BharatBenz.
Freightliner Trucks, Daimler's heavy duty trucking division, has secured 40% market share in the US. Mitsubishi FUSO, which has struggled with declining demand, sells light-, medium-, and heavy- duty trucks to 172 markets.
"In class 8, with freightliner, we are the number one in America, so we have something to defend," Llistosella said. "In the smaller ones, the game is just starting."
The eCanter is being developed by FUSO, which Daimler acquired a majority stake of in 2004. Llistosella is also the president and CEO of Mistubishi FUSO.
Llistosella said FUSO will lease a total of 150 trucks to municipalities and private companies this year. Convenience chain 7-eleven bought 25 trucks in Tokyo, but Llistosella declined to name other buyers. Daimler will begin full-scale series production in 2019.
The eCanter has an expected range of over 100 kilometers (62 miles) and can carry between two to three tons (4,000-6,000 pounds). It can charge in under an hour with a DC fast charger.
Daimler's ultimate goal is to launch an entire line of electric trucks, including a heavy-duty truck, as battery tech improves over time.
The truck industry is ripe for massive disruption in the next decade as companies look to electrify and automate trucks.
Within Daimler, Mercedes-Benz Trucks is currently testing its battery-powered Urban eTruck in Germany and plans to bring it to market in 2020. Meanwhile, in 2015, Freightliner Trucks tested a semi-autonomous big rig on a public highway — a first for the trucking industry.
But Tesla and Uber also have plans to automate and electrify trucks. Nikola Motor, a startup, is aiming to release a hydrogen-powered truck by 2021.
"We said, 'just do a truck.' Other companies are doing the same, let's do it right, let's be a frontrunner in something," Llistosella said.
- Amazon is Adding 100 Electric Mercedes-Benz Vans to Its Delivery Fleet 2018-07-03
- Mercedes-Benz Displays New Trucks at Dhahran Expo 2018-05-04
- Mercedes-Benz Starts Launching of Long-awaited New Actros Truck in South Africa 2018-04-13
- Mercedes Introduces 2019 Sprinter Commercial Van in Germany 2018-02-07
- Daimler Presents Its Mercedes-Benz Urban eTruck Before Tesla's Truck Event 2017-11-15
- Mercedes Eyes 10 pct of Turkey Pickup Market 2017-07-27
- Mercedes-Benz Reveals Production X-Class Pickup Truck in South Africa 2017-07-25
- Mercedes-Benz Sets to Shine at the Brisbane Truck Show 2017-05-19
- FleetBoard Drivers' League 2017 Coming 2017-05-04
- Mercedes-Benz Starts Small Series Production of All-electric Urban eTruck 2017-02-21
Submit Your Requirements, We Are Always At Your Service.
- Next Generation of Hino 500 Series to Arrive in Australia
- Foton Motor Involved in Cave Rescue Mission in Chiang Rai, Thailand
- 60.218 Billion! XCMG Ranks the First among “China’s 500 Most Valuable Brands
- JMC Looks to Boost Aussie Dealer Network
- India’s First Lithium-ion Battery Project Set to Get Underway
- Volvo Group Upbeat on Chinese Market
- XCMG Turkey Co., Ltd. and Spare Parts Center Opened in Ankara
- XCMG E-commerce Platforms Revolutionize the Supply Chain and Industrial Ecology
- Shacman Initial Sales in Jamaica Outperform Expectations
- Volvo Pushes Forward With Electric Trucks
C&C Trucks Co., Ltd.
C&C Trucks Co , Ltd (C&C Trucks), located in Sanshan Economic Development Zone, Wuhu, Anhui Province, a holding company under China International Marine Containers (Group) Co , Ltd (CIMC), is a large heavy truck enterprise integrating the research and development, production
- SAIC Hongyan Sold Over 40,000 Units Trucks from January to July
- Jiefang Heavy-duty Truck Sales Volume Reached 165,000 Units in H1 2018
- China's Commercial Vehicle Sales Reached 399,500 Units in June
- Truck Sales Exceeds Two Million Units in H1 2018
- JAC Hit Record High of 110,000 Units in Light-duty Truck Sales in H1,2018
- FAW Jiefang’s Medium-and Heavy-duty Truck Enjoys 20.9% YOY Growth in June
- Best-Selling Pickup Trucks in China--May 2018
- SAIC Hongyan Sold 559,800 Units Heavy-duty Trucks in January-May
- China Truck Makers Saw Strong Sales in May
- China Sold 162,414 Units Light Trucks in November