Eric Labat: Volvo truck makes efforts on improving Guanxin in China market

www.chinatrucks.com: This year, Volvo truck conducted Volvo national drivers fuel-efficient contest, and they released engine with Euro IV emission standard recently in Beijing. Volvo truck high profile image is attracting more and more customers, just like their astonishing global sales growth of 70%. Eric Labat, president of Volvo Trucks Greater China for three years, was interviewed as saying that he is trying to improve Guanxin with customers and markets.

Eric Labat, president of Volvo Trucks Greater China

What did they do to improve relations with China markets? Generally speaking, they are making their products more customer-oriented, and they are making comparatively complete dealers networks, and 24-hour hotlines etc. 

Volvo Trucks have four divisions all over the world, and they divided four main districts in China, so they can know deeper about the customers.

Volvo is good at to provide complete transport solutions, including trucks, facilities, technology and operation solutions.

Volvo FM truck

Environment protection is one of the three core values of Volvo Trucks. "Truck industry is closely related with environment, and Volvo Trucks is always trying to address these problems. Volvo treasures each drips of oil, and we are proud to have high-efficient trucks. We have made great effort to improve fuel prudent, such as truck driver fuel-efficient contest," explained Joachim Rosenberg, CEO of Volvo China.

Till this year, Volvo national driver fuel-efficient contest have been run for three years, and many participants benefit a lot in this process. Volvo truck driver club started to run last year.

Mr. Labat became excited when speaking of environment protection, "Volvo Truck is always leading on innovation on environmental protection, and we are trying to improve the fuel efficiency by 1% each year, and the figure will be 40% in forty years. Volvo truck is the first truck maker to produce seven trucks with seven different fuels, and there is the only CO2 zero emission plant in the world, and there are already three Volvo CO2 zero emission plants. And Volvo hopes to reach carbon neutrality in all their plants. Volvo is the only truck maker to cooperate with WWF. We would like the third party to check and audit our products, “said Eric Labat.

In addition, Volvo Truck is donating to construct Hope Schools, and recently Mr. Labat went to Kunming to see their 4th Hope School there. During Volvo Family Day, the drivers in the truck club and their family's members take part in all kinds of activities, interactive games and photo printing for free. And such cozy Family Day will still be conducted in the future.

Volvo Truck is trying to establish harmonious Guanxi with markets, environment as well as human beings, and their brand new transport concepts and leading technology will help Volvo develop better in China. 

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