Greatwall 4s campaign in China
The fourth service campaign of Great Wall Motor will be held from December 15, 2007 to January 6, 2008 between more than 400 service stations around China. Based on the practical requirements of the users, Great Wall Motor prepares three big benefits for the users that get into the station during the campaign. The benefits’ items are as follows:
First, doing inspection free of charge. Any user that participate this campaign in the stated GWM service station can decide what kind of inspection they want We do as what you said and do it free.
Secondly, RMB400, 000.00 was settled for lottery. All the users participate the campaign can have a chance for good luck. Base on the return principle, the estimated number of prize winner will reach to more than one thousand. The prize will be actualized through fuel credit card.
Thirdly, 25 spare parts commonly used in winter which were selected carefully will be promoted with preferential price. Among them, the prices of some kinds of oils such as engine oil, automate transmission fluid and gear lubricant are more preferential compared with the increasing prices in the market.
Mr. Zhang Xin, the general manager of Great Wall Baoding Automotive Customer Service Company Limited, said: All the three items in this campaign are set up according to the present situation and the needs of the users. The main purpose of this campaign is to return benefit to customers for their supporting to GWM.
At the very beginning of this year 2007, Great Wall Motor Company raised up the service principle which is “Sincere with the customer, Careful with the car” to devote ourselves to providing a comfort, release and easy environment for the customer to drive in China and promoted many special service activities such as “Star Action” “Economical Repairing Package” “Car Maintenance Course”, etc. Great Wall Motor Company has already carried out three service campaigns in China during this year
2007 and will continue to hold this kind of campaign. In April 2007, Great Wall Motor won the Five-star Service Brand champion in the Service Brand Contest held by China Automotive News Publishing Company, which is the one and only brand winning the Five-star in the Pickup and SUV segment.
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