Iveco running again with the Australian MotoGP 2010
(chinatrucks.com, Oct 19, 2010) Following the success of 2009, Iveco is once again present as official sponsor of the MotoGP at Phillip Island, Australia that will take place next weekend, which will take the name, “Iveco Australian Motorcycle Grand Prix 2010”.
The event will provide the occasion to put some of the models produced by Iveco in Australia on display. In particular, the Power Star, Iveco’s specialist long distance transport truck, produced in the Dandenong factory, that combines the aggressive “bonneted truck” American style with European levels of comfort and technology, will make a lap of the race circuit following the riders’ parade on race day.
The Iveco Australian Moto GP, besides being an opportunity to make the Iveco brand known, through television, around the world, is a valuable opportunity for motor sports fans who will follow what promises to be one of the most splendid and exciting races of the championship, especially for the Fiat Yamaha Team .
Iveco’s involvement with the world of the MotoGP is born of the company’s communication strategy, in close harmony with its strong international identity and ongoing search for initiatives that reflect the great energy and vitality of the company, is always more oriented to the world of sport.
Furthermore, the current development of this partnership is further proof of the will by Iveco to associate its name with outstanding partners in international sport. This new way of communicating, supports its image with characters and events of the highest sporting level.
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