Greatwall Wingle’s successes oversea
In the international market, Wingle is attracting more and more people’s attention. Since March of this year when Wingle was put into the market, this high level pick-up has frequently exposed in the large scale automobile exhibitions in Paris, Moscow, Bologna etc. In June of this year, it replaced many international famous brands like Toyota and Citroen, to be the only brand of the pace car at Costarica station in the vehicle championships of Latin America 2007. It also appeared in the racing field of American Cup and stirred up a wide Wingle fever there.
At present, many overseas dealers including those in EU give their high praise to Wingle, whose sale volume keeps increasing all the way. According to statistics, up to the end of August, the export volume of Wingle had achieved 2890 units but the ordered amount of it is 4,500 units. Moreover, this number is increasing by 110% per month. Depending on this single product, the sale ratio of internal and overseas reaches 1:1.
After investigating Wingle, Mr. Pierce, an EU dealer said with great surprise, “its diesel engine adopts the technology of high pressure common rail, which is also the most advanced even in Germany.”
Such international attention is fair and reasonable. Pick-up, which has top grade equipment and expensive price, is a very popular and fashionable type in the international market. Idea abroad is quite different from that of China. In foreign countries, driving a pick-up is not a lack of pride, but a symbol of fashion and identity. In many countries, the sale of pick-up is consistently on top, while market share of the high rank pickups has been monopolized by brands like Ford,General, Dodge and Toyota.
China has ignored this type for years and just regards it as a fractionizing part in motor market. However, it has created miracle that other types cannot achieve! The main symbol of it is that the foreign pick-ups can not be able to export in China since the 90s, because the independent brands leaded by Great Wall Motor have built a solid “Great Wall” to resist the foreign brands.
Since 1998, the pick-ups of the Great Wall Motor keep hot in the international market. In recent years, with the strong ability of independent research and innovation, Great Wall Motor created top grade pick-up “Wingle” after it has stabilized its share in the middle and low grade markets, to compete with famous brands of transnational corporation and joint ventures in China. What’ s more, it is striking with the price that is 15-18 thousand dollars lower than the famous brands of transnational corporation, which cannot but attract the attention of the international market.
No doubt there has been a common sense on Wingle’s technology and fashion. With 12 years of history of producing pick-ups, the Great Wall Motor created top grade pick-up “Wingle” through the world by its idea of “advanced technology brings newly fashion”. Wingle employs the advantages of the excellent pick-ups trough the world, such as the fashion appearance of Europe and America, advanced electric controlled high pressure common rail diesel from Germany, and newly technology chassis controlling system from Japan, and then achieves the technical unification of Europe and Japan. On performance, the combination of the load bearing, the hauling and the cross country of Wingle become the symbol of high-tech.
Chinese customers who buy Wingle say, “It is very practical of its spacious and comfortable driving room, and the rear cargo can easily load the goods of 1000kg”. People in the realm of Europe and Japan are also surprised with the technology and the quality of Wingle. They appraise that, “Wingle, with its advanced technology, represents the highest level of pick-ups in China. By its influence to the industry of the world pick-up manufacture, it can take a seat among the high rank pick -ups.”
At present, many overseas dealers including those in EU give their high praise to Wingle, whose sale volume keeps increasing all the way. According to statistics, up to the end of August, the export volume of Wingle had achieved 2890 units but the ordered amount of it is 4,500 units. Moreover, this number is increasing by 110% per month. Depending on this single product, the sale ratio of internal and overseas reaches 1:1.
After investigating Wingle, Mr. Pierce, an EU dealer said with great surprise, “its diesel engine adopts the technology of high pressure common rail, which is also the most advanced even in Germany.”
Such international attention is fair and reasonable. Pick-up, which has top grade equipment and expensive price, is a very popular and fashionable type in the international market. Idea abroad is quite different from that of China. In foreign countries, driving a pick-up is not a lack of pride, but a symbol of fashion and identity. In many countries, the sale of pick-up is consistently on top, while market share of the high rank pickups has been monopolized by brands like Ford,General, Dodge and Toyota.
China has ignored this type for years and just regards it as a fractionizing part in motor market. However, it has created miracle that other types cannot achieve! The main symbol of it is that the foreign pick-ups can not be able to export in China since the 90s, because the independent brands leaded by Great Wall Motor have built a solid “Great Wall” to resist the foreign brands.
Since 1998, the pick-ups of the Great Wall Motor keep hot in the international market. In recent years, with the strong ability of independent research and innovation, Great Wall Motor created top grade pick-up “Wingle” after it has stabilized its share in the middle and low grade markets, to compete with famous brands of transnational corporation and joint ventures in China. What’ s more, it is striking with the price that is 15-18 thousand dollars lower than the famous brands of transnational corporation, which cannot but attract the attention of the international market.
No doubt there has been a common sense on Wingle’s technology and fashion. With 12 years of history of producing pick-ups, the Great Wall Motor created top grade pick-up “Wingle” through the world by its idea of “advanced technology brings newly fashion”. Wingle employs the advantages of the excellent pick-ups trough the world, such as the fashion appearance of Europe and America, advanced electric controlled high pressure common rail diesel from Germany, and newly technology chassis controlling system from Japan, and then achieves the technical unification of Europe and Japan. On performance, the combination of the load bearing, the hauling and the cross country of Wingle become the symbol of high-tech.
Chinese customers who buy Wingle say, “It is very practical of its spacious and comfortable driving room, and the rear cargo can easily load the goods of 1000kg”. People in the realm of Europe and Japan are also surprised with the technology and the quality of Wingle. They appraise that, “Wingle, with its advanced technology, represents the highest level of pick-ups in China. By its influence to the industry of the world pick-up manufacture, it can take a seat among the high rank pick -ups.”
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